Studio Praktik + Google for Startups

Google for Startups

Art Direction

Wherever your startup is, from concept to scaleup, Google for Startups can help move your business forward. For those who never stop starting!

Working both with the local Tel Aviv Campus and various global teams, we provide ongoing cross-platform design and creative solutions to Google for Startups’s unique challenges. Physical spaces, design elements, books, events, and anything else.

Google for Startups Campus Tel Aviv welcome desk

Google Inclusive Startup Communities — Tools for a Diverse World booklet

Google for Startups Campus Tel Aviv Wall installation and people

Google for Startups Campus Tel Aviv Wall installation

Various print designs for Google for Startups

Digital campaign for Google for Startups

Google for Startups Campus Tel Aviv branded exterior

Planeta

Real food — fresh, healthy, quick. Planeta merges the european delicatessen experience with local mediterrainian cuisine, using locally-sourced ingredients procured daily.

From the beginning of the process, this brand required a measure of restraint and minimalism, allowing the food itself to shine. A memorable symbol, lots of white space, and beautiful photography are all you need sometimes.

Beet kubbeh and fresh beet on cutting board

Hand holding a branded Planeta coffee cup