Studio Praktik + Caesarstone

In the mountains between Jerusalem and Tel Aviv, the kibbutz is making a comeback. Kiryat Anavim is a building a modern neighborhood for modern living, within the community of the kibbutz.

When we were tasked with branding the new neighborhood, we quickly realized that the strategy and brand must encompass the whole kibbutz — merging Kiryat Anavim’s history and culture with a new story of renewal. This integrated approach can be found in the brand, marketing materials, the visitors’ center and the wayfinding signage.